Hi everyone, Alex here!

I’m a game designer, producer, and consultant with nearly two decades of experience across indie and AAA. I help developers bring their vision to life; cleanly, clearly, and without the usual chaos.

Over the years, I’ve led teams, launched studios, and shipped titles like Rise of Industry and Recipe for Disaster. I’ve worked on AAA projects like World of Warcraft and Planet 51, and built indie games from scratch. I know what it takes to turn an idea into a real, playable game, and that means: on time, under pressure, and without losing what makes it special.

Now, I work directly with studios, solo devs, and teams as a consultant. Whether you're stuck in production, unsure how to scope, or just need a second set of eyes on your design, I offer practical, no-fluff support tailored to your goals. From pitch feedback to gameplay tuning to full production plans, I can help you move forward with clarity.

If that sounds like what you need, let’s talk!

VideoGame Design

I help bring to life virtual worlds, crafting experiences that captivate and entertain players. From skill trees to NPC interaction, economy systems and more!

Project Management

Having founded and led a successful videogame development studio, I can handle all kinds of projects, from their inception all the way to their delivery.

Pitch Generation

Every great idea begins with the first few design pages. I’ll help you make them for yourself, your team, or a potential publisher or investor.

External Consultation

Need a quick hand for your project? Want to make sure all ideas are sound, the team is working at their capacity, can’t find the “fun” aspect, or got stuck? I’m your guy.

Testimonials

My Services

Just starting out and not
sure where to begin?

You’ve got a game idea, maybe even a prototype,
but no real plan to move forward.

That’s normal and fixable!

Whether you’re a first-time dev or someone
jumping in from another field, I can help you turn
your concept into a real, structured project.

We’ll pick the right tools, build a step-by-step
roadmap, and make sure you’re not wasting
time on the wrong things!

Working on a project and things
are starting to fall apart?

Is the idea solid, the team is motivated,
but things are messy?

Are features unclear, timelines are slipping, or you’ve lost sight of what the game is even supposed to be?

I’ve helped studios (and solo devs) refocus
when everything felt like it was spinning out.

Whether it’s design clarity, better task structure,
or team communication, I can step in,
assess the situation, and get things back on track!

Need help scaling, shipping, or
getting your production under control?

If you’ve already got momentum but you’re running
into real production walls (team growth, milestones,
release planning, investor pressure…),
I can help you scale responsibly!

That means realistic scope, focused delivery, and
systems that actually work. I’ve built studios from scratch and shipped projects with teams of 2 and 20.

If you’re stuck in meetings and
not moving forward, let’s fix that!

Whatever you need!

Whether you need design feedback, production support,
or just someone to help you make sense of the chaos,
I offer focused one-on-one sessions tailored to your project’s needs.

A typical consulting session (€150) might include:

  • A 1-hour call to dig into your current blockers

  • Actionable feedback on your production process or workflow

  • Strategic input on your game’s core concept, systems, or design priorities

If you’re looking for ongoing support,
I offer recurring sessions at a reduced rate (as low as €125/hour),
or we can explore a project-based setup depending on the scope.

No fluff, no lock-ins! Just real help, wherever you are in development!

Resume

Where I've been, who have I become

Experience

2015 – 2024

Dapper Penguin Studios

 

Founder, CEO and Lead Designer

  • Leadership and Team Management: Directed and motivated teams of 50+ members to create award-winning PC titles with 500K+ players and $3M in revenue, ensuring effective recruitment, resource allocation, and goal alignment.
  • Project and Workflow Optimization: Managed end-to-end project execution, including task prioritization, workflow coordination, and cross-departmental communication, delivering projects on time and within scope.
  • Innovative Game Design and Market Integration: Interpreted market research and player feedback to develop innovative game mechanics, aligning products with market demands and ensuring a competitive edge.
2015

Crytivo

 

Game Designer

  • Game Mechanics and System Design: Developed core mechanics and systems for a god-sim, emphasizing balance, engagement, and innovative player interactions.
  • Enhanced Player Experience: Promoted flow state and risk/reward dynamics through addictive and fulfilling gameplay systems.
  • UX/UI Collaboration: Optimized player interfaces with UX/UI teams to improve usability and overall experience.
2012-2013

Amazon

 

Subject Matter Specialist

  • AWS Expertise and Technical Support: Leveraged in-depth knowledge of AWS and S3 to assist vendors and associates, ensuring smooth navigation and effective use of cloud services.
  • Clear Communication and Problem-Solving: Acted as a translator between technical teams and non-technical stakeholders, simplifying complex concepts and delivering solutions in high-pressure situations.
  • Continuous Learning and Adaptability: Embraced ongoing learning to enhance technical proficiency and improve collaboration across diverse teams.
2009-2011

T-Systems – AirBus

 

Technical Support + Java / SAP Developer

  • IT Expertise at Airbus: Gained hands-on experience troubleshooting Java and SAP tools for aircraft systems, ensuring smooth operations and resolving technical issues.
  • Application Rollouts and System Maintenance: Played a key role in deploying new applications and maintaining robust computer systems and networks.
  • Tech Foundation for Game Development: Built a strong technical foundation that seamlessly translates into managing the fast-paced challenges of game development.
2006-2008

Blizzard Entertainment – Pyro

 

SQA Lead + L2 Technical Agent

  • Technical Support and Design Expertise: Delivered precise technical support and design assistance for games like World of Warcraft, ensuring smooth operations and high-quality experiences.
  • SQA Leadership for Planet 51: Established and led the SQA department on Xbox 360, PlayStation 4, and Nintendo Wii for Planet 51, spearheading efforts to identify and resolve bugs for a polished final product.
  • Attention to Detail in Game Quality: Demonstrated a knack for meticulous bug detection and glitch resolution, ensuring top-tier quality across platforms.
 

Education

2013-2014

St John’s Central College

 

“Multimedia and Software Design” Diploma

Modelling (3DMax, Blender), Sketching (Photoshop), C#, JavaScript
2012-2013

Pitman Training

 

Distinction in “Team and Business Management” Diploma

Business Structure and Law, Time Management, Profiles and Plans 

Skills

Experience leading projects and development studios.
Focus on Systems and Mechanics Design.
Ability to combine a creative and technical background with sound people skills.
Understanding of what makes games fun and how to deliver them to different audiences.
Excellent communication and presentation skills.

 

Coding Skills

Unity3D 
Unreal Engine 4
Jira + GitLab/GitHub
C# + JS
3DMax + Blender
Photoshop + Lightroom

 

Languages

English: Native

Spanish: Native

Italian: Native

 

Portfolio

My Works
Recipe for Disaster – Director and Designer

Recipe for Disaster – Director and Designer

Indie
Rise of Industry – Director and Designer

Rise of Industry – Director and Designer

Indie
Diablo 3 – Tech Supervisor

Diablo 3 – Tech Supervisor

AAA
Planet 51: The Game – Lead SQA

Planet 51: The Game – Lead SQA

AAA
World of Warcraft: Wrath of the Lich King – Tech Supervisor

World of Warcraft: Wrath of the Lich King – Tech Supervisor

AAA
The Universim – Designer

The Universim – Designer

Indie
Kids vs Life – Lead Developer

Kids vs Life – Lead Developer

Educational
T-Systems + Airbus – Java / SAP Developer

T-Systems + Airbus – Java / SAP Developer

Enterprise
Amazon Seller – AWS Specialist

Amazon Seller – AWS Specialist

Enterprise

Contact

+34 622 525 236

Madrid, Spain

Available for
new Projects!

Contact me!